The Atrium Renovation

CTD-3

Observation

The new atrium is not successful commercially.

Discussion

While the design of the new glass structure is extremely handsome and appropriate, the interior design of this mall is counterproductive to successful retailing. Several fundamental principles are ignored. There is no clear, simple passage throughout the atrium. It is blocked on one side by unnecessary landscaping, and on the other by the impenetrable seating area of the Argosy Belle Restaurant. Furthermore, the distance between the two sides is too wide, preventing them from acting as a cross-shopping unit. Both of the problems can be corrected by clearing out impediments and constructing a “liner” building at the center, between the two columns. This strategy narrows the passage (splitting it in two and adding additional commercial space). An appro-priate aesthetic should be derived from thebrick warehousing original to the place.

Recommendation

Redesign the interior of the atrium, as shown in Exhibit A. Do this in conjunction with the construction of the new hotel. The modifications, once completed, should be professionally merchandized and leased.

Responsibility

Downtown Development District

Project Status

The Sheraton uses the atrium entrance on France Street as entry to the hotel as suggested by the Plan. In January 2001, the City re-opened St. James Street to vehicular traffic while preserving pedestrian access.

Implementation

Explanation of Terms


Product

Reconfigured and Renovated Building

Responsibility

DDD

Implementing Agent

Argosy Gaming

Feasibility Analysis

Argosy Gaming

Initial Financing

Argosy Gaming

Project Financing

Hotel construction budget

Timing

P3


Exhibit A: Liner Buildings